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The Best Agents at an IDEAL Commission

A superior home selling experience with top-rated agents who will sell your home for top dollar for as little as 2% commission.


The Best Agents at an IDEAL Commission

Sell your home for more with top-rated real estate agents for as little as 2% commission. *

Sell your home hassle-free, in the shortest amount of time, for top dollar.

Fox News
DIY Network

SELL Your Home for as Little as 2% and max of 4.5%*

Top-Rated Agents from Well-Known National and Local Brands

Full-Service Agents

We interview and select only the best full-service agents in your area. We’ve done all the negotiating for you, saving you time and money.

Free. Safe. And, No Obligation.

100% FREE Service

Our service is free, with no catch or obligation. We are confident that this is the best way to sell your home, netting you the most.

We're Nationwide

We're Nationwide

We help sellers connect with top local agents all over the United States. Our network of agents is growing daily. If we don't have an agent in your town, we'll get one.

Save Thousands in Commissions or Rebates

Free Home Valuation

An experienced top local agent will be familiar with your community and give you an expert home valuation based on comparative home sales at no charge.

No Sacrifice. Full-Service Agents No Discount Brokerages

No Upfront Fees

You only pay if your home is sold. We don’t charge any upfront fees like flat-fee brokerages with no guarantee of selling your home.

* Our agents list for 2% and offer 2.5% to the Buyer's Agent for a total of 4.5% max. However, if a buyer calls on your house directly without an agent, our agents have agreed to do the entire transaction for only 2%. Homes under $150,000 will have a flat list side commission of $3,000.

The Ideal Commission

We've created a network of top performing agents from leading brands such as Keller-Williams, RE/MAX and more…

These established agents have a proven system of handling higher volumes of transactions than 90% of all other agents. These top producers utilize technology to bring efficiency and cost savings to the real estate transaction. Our selected agents have agreed to pass that savings onto you since we are sending them a steady stream of clients.

Only the Best Agents

Our typical agent represents a leading brand, has 10 plus years experience, closes between 100 and 200 transactions a year, and has a five-star rating.

We interview and select only the best agents in each local area. We discuss your goals and match you with the perfect agent who has experience selling similar homes at the same price point in your marketplace.

Agents in our network represent the top percentile in sales results. We're extremely selective and turn down over 90% of the agents who want to work with us.

Maximum Marketing Exposure

Our home selling strategy attains the best results for selling in the shortest amount of time, for top dollar; and most importantly, puts more money in your pocket at the closing table!

In addition to being on the MLS and cooperating with all Realtors, your home will be showcased with professional photos on all these major real estate websites and more…

The Best Way to Sell

  • Listed by a Top Performing Agent and their brand.
  • Cannot be blacklisted by agents who won’t show discount brands.
  • Listed on the MLS, which broadcasts to all major real estate sites.
  • Offers a Fair Buyer’s Agent Commission of 2.5%
  • If a Buyer comes unrepresented. i.e. calls your listing agent directly from the yard sign or website, then you only pay 2%.

Net more with your Ideal Agent Get Started

3D Tour, Floorplan and Aerial Photos

We use cutting edge technology to showcase your home to millions of potential buyers. Stunning visuals of your home will be displayed on every top real estate website. The 3D floorplan increases online showings and delivers serious buyer inquiries. Each listing includes a Matterport™ 3D Tour & Floorplan along with High-Definition Interior, Exterior and Aerial Photographs of your home.

Try It

*Matterport 3D available only in participating markets.
**Not all homes qualify for Matterport 3D & aerial photos.

How Do We Stack Up?

For Sale By Owner

Selling on your own can be risky. Investors and unqualified buyers with low-ball offers target FSBO homes. However, the biggest risk is eliminating 90% of the buyer pool in a hot market. If your home is not on the MLS, then you are missing the opportunity to get maximum value for your home. FSBO homes statistically sell for 20% less than homes sold by Realtors®.

Flat-Fee & Discount Brokerages

The major issue here is that a segment of agents will not show these homes even though they offer a buyer’s agent commission. These discount brands are frowned upon because they take listing inventory and commissions out of the traditional agent’s pockets.

Traditional Agents

These are full-service agents that charge anywhere from 5% to 7%. In this hot real estate market with low inventory and days on market, why would you pay an agent more for the same if not less experience and service. And, will they represent the total transaction for only 2% if a buyer comes without an agent?

Save Up to 67% Off the Standard 6% Commission
Slide to the Listing Price of Your Home to See How Much You Can SAVE With Ideal Agent
When the Buyer Doesn't Have an Agent
When the Buyer Has an Agent
Saved $18,400
Saved $3,398
Saved $5,805
Saved $6,495
Saved $11,698
Condo in Clearwater
Townhome in Land O Lakes
Townhome in Lutz
Townhome in South Tampa

The Best Agents and the Best Marketing at an Ideal Commission

We'll Save You Thousands!


Steve Johnston, founder of Ideal Agent, was born and bred in the real estate industry. Growing up in the 70’s and 80’s, his mother owned and operated Century 21 offices in South Florida. Back then, it was a world without the cell phones, computers, email, internet or .coms that we take for granted in today’s business economy. The MLS was a big book distributed weekly that contained all the updated listings of homes for sale. There was no, Zillow or any of the other multiple sites now available to search, sell or buy real estate. If you wanted to know what homes were on the market and the asking price, you needed to call a Realtor®. Selling real estate was more challenging and the average real estate commission was 6%. Fast forward to a world where homes for sale can be seen across the globe and potential buyers can take a virtual tour without leaving their couch. With advances in technology, almost every industry has become price competitive except the real estate industry. Even with the technological and marketing advances being utilized throughout the real estate industry today, the standard sales commission remains at 6%.

No stranger to taking on this challenge, Steve’s mission and passion has always been to help sellers and buyers save money in the real estate transaction. In the early 2000’s he started Home Discovery, a very successful 2% commission real estate company. That experience confirmed the incredible demand in the marketplace for lower real estate commissions. Home Discovery clients saved tens of millions of dollars in commissions while receiving full-service real estate. Recognized for Home Discovery’s achievements and innovation, Steve received many accolades including: Florida’s Governor’s Award for Innovation, Ernst & Young Entrepreneur Award Finalist, Inman’s 100 Most Influential Real Estate Leaders, and Real Trends Top Team Professional Sales Volume in the Country selling over $250 Million in homes in one year. Unfortunately, his mission at Home Discovery was cut short in 2006 when the Great Recession devastated the real estate market.

Down, but not out, Steve’s passion for innovating the real estate industry burned on. After years of brain storming about how to build a better mousetrap to solve some of the industry’s challenges, he has returned with Ideal Agent to utilize modern technology to save home sellers and buyers thousands of dollars in commissions via a referral network of top real estate agents. Instead of competing with real estate agents, Ideal Agent works with agents across all brands to increase their current business. A win-win for consumers and real estate agents. The Best Agents at an Ideal Commission.

Steve Johnston
Founder & CEO